Culture Live Earth Matsuyama 2026 May 30th - May 31st Live Earth Matsuyama is a festival for music, environmental activism and ethnic food in the middle of May.
Culture Uchiko's Sasa Matsuri 2026 Early Aug Uchiko's main street is decked out with colorful paper and bamboo decorations for three days. Teams dress in yukata or other..
Culture Ehime Saijo Festival 2026 Mid Oct The Saijo Festival is held at the Kamo, Ishioka, Isono and Iizumi shrines in the middle of October, to give thanks for an abundant..
Culture Hojo Kashima Festival 2027 May 3rd - May 4th In early May, the Hojo Kashima Spring Festival is held in the area known as “Kazahaya” to the north of Matsuyama. On the first..
Culture Ikazaki Kite Fighting Festival 2027 Wednesday - May 5th On May 5th every year, teams fight it out on the banks of the Oda River in Ikazaki--with traditional Japanese paper kites.
Culture The Murakami Suigun Boat Race 2026 Sunday - Jul 26th The Murakami Suigun Boat Race is a festival that takes place every July. The venue is Oshima Island in the Seto Inland Sea.
Nightlife The Mitsuhama Fireworks Festival 2026 Early Aug The summer fireworks in the old port of Mitsuhama are not to be missed. This is Matsuyama’s main fireworks event.
Culture Hanamiyama Naruto Cherry Blossom Festival 2026 Mar 27th - Apr 10th 2026 Past Event The Hanamiyama Naruto Sakura Festival gives visitors rare access to a privately owned 20,000-square-meter hillside normally closed..