Activities Gogoshima Island Anonymous Gogoshima is the big island off Matsuyama. It has a isolated beaches and a great variety of bird life. The sunset from the ferry..
Culture Tobe Autumn Festival Anonymous Tobe Autumn Festival is a good opportunity to see the pottery and other products of Tobe gathered in one place. The fruit and sake..
Shopping Kimono in Imabari Anonymous Gofukuten Sugataya and Gallery Kazahaya stands on a street corner marked by a beautiful weeping willow that provides a lively contrast..
Culture Hojo Kashima Festival 2027 May 3rd - May 4th In early May, the Hojo Kashima Spring Festival is held in the area known as “Kazahaya” to the north of Matsuyama. On the first..
Activities God Hole Limestone Cave of Shirokawa Anonymous The “Ana Kami Shōnyūdō” or God Hole Limestone Cave in Shirokawa is a small natural cave in a secluded valley. Access requires ..
Transportation Matsuyama Trams and Botchan Train Anonymous In Matsuyama, be sure to ride the groaning 1950s trams and the puffing Botchan Train. Travel in retro style, if not the greatest..
8 Living Wooden Jizo Statue Takako Sakamoto A Living Jizo Statue carved into a living tree, which is still growing deep in the woods in the village of the Heike Legend in Ehime..
7 Culture Koonji no Okunoin Temple Anonymous A deeper enclave of Koonji, temple No.61 of the Shikoku Pilgrimage where you can get a stamp for your book, and practice some classic..